Site Strategies
Think long-term – develop sustainably.
Even in times of change, one principle still applies: forward-looking corporate development is the most important management task – for mid-sized companies as well as large enterprises.
Dynamic companies regularly reach their capacity limits and must overcome growth thresholds. A site strategy provides the common thread for this. It is developed with a long-term perspective and firmly embedded in corporate planning.
► Site strategy on three levels
Strategic level:
Which principles should be pursued within the site strategy to support corporate objectives?
Macro level:
Where, in which region and with what transport connections should your future sites be located?
Micro level:
What should the optimal infrastructure of the production site look like, or how should it be expanded?
Do you take the time for visions? On your desk lies a blank sheet of paper:
► Consulting on site strategy: think global – act local
Whether rising raw material or energy prices, unstable international markets or currency turbulence – planning reliability for business decisions has never been as low as it is today. For this reason, a company’s own site development should be proactively considered as an “entrepreneurial homework assignment.”
The task of LogistikPlan’s site strategy consulting is to jointly develop a functional strategy aligned with the corporate strategy that answers the following key questions:
- Which medium- and long-term growth targets are we pursuing (best-case and worst-case scenarios)?
- In which markets does our future lie? Development of sales, production and growth scenarios, e.g.
- for market entry,
- for cost reduction,
- for capacity expansion or reduction,
- for consolidation or relocation of sites,
- for weighing in-house site utilization against outsourcing to external partners
- What local presence do we want to achieve? How well and how quickly do we want to serve our customers?
- Which site factors, risks and opportunities are critical to our success?
- Which products, technologies and core processes should be established locally in the long term?
- Which investments in machinery and space, how much personnel, raw materials and energy are required to implement our objectives?
► Consulting on site selection: the place to be
The task of LogistikPlan’s site selection consulting is to identify the regions, locations and properties that are optimal for the company’s site strategy.
- Definition and quantification of the required site factors
- Selection of suitable sites (long list / short list)
- Evaluation of feasibility and economic criteria
- Comparison of potential site alternatives and decision-making
- Initiation of measures for site settlement and property selection
► Consulting on site development: your master plan
The task of LogistikPlan’s site development consulting is to develop the structural concept for a specific commercial area or property.
- Determination of current and target capacities using the LogistikPlan Planning Model – including ramp-up forecasts and resource dimensioning for potential expansion stages
- Assessment of the property’s infrastructure and transport connections, development of layout variants for total area allocation and possible expansion stages
- Variant-based development of sub-concepts for plant structure and buildings, production and material flow, warehousing and transport
- Evaluation of capacities, space and costs, selection of the preferred variant as a strategic decision basis for investments
- Formal definition of the site strategy as a master plan or land-use concept
► Master plan defined – what comes next?
The strategy has been approved? Your preferred scenario has been defined as a master plan? The following focus areas for subsequent conceptualization and planning may follow:
- Logistics analysis, Supply Chain Management or Transport concept for planning the optimal logistics connectivity of the sites
- Production concept and Plant structure planning as a basis for construction design, equipment and layout planning
- Warehouse concept for planning warehouse areas or a logistics center
- Project management to support site settlement measures
Results at a glance:
- Long-term objectives
- Clear capacities and costs
- Site strategy with master plan
